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Understanding advertising: by Emma Carlson Berne ; consultant : Robert L. McConnell. PHD.

Understanding advertising: by Emma Carlson Berne ; consultant : Robert L. McConnell. PHD.
Item Information
Shelf Location Collection Volume Ref. Branch Status Due Date Res.
How Things Work
 Junior How Things Work   Taree . Available .  
Reserve Title Catalogue Record 384278
. Catalogue Record 384278 ItemInfo Beginning of record . Catalogue Record 384278 ItemInfo Top of page .
Catalogue Information
Field name Details
ISBN 9781543527070
Shelf Location How Things Work
Junior How Things Work
Author Berne, Emma Carlson author.
Title Understanding advertising / by Emma Carlson Berne ; consultant : Robert L. McConnell. PHD.
Publication Details North Mankato, Minnesota ::
[2019] Capstone Press,,
Collation 32 pages : : colour illustraions ; ; 23 cm. ;
Series Fact finders. Cracking the media literacy code
General Note Includes index.
Bibliography Note Includes bibliographical references (page 31) and index.
Abstract/Summary "Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need."--Amazon.com.
Target Audience Note Ages 8+.
Subject Advertising
Advertising -- Psychological aspects
Marketing
Juvenile works
Other Author McConnell, Robert L.
Alternate Title Fact finders: cracking the media literacy code : understanding advertising
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Catalogue Information 384278 Beginning of record . Catalogue Information 384278 Top of page .
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