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Advertising standards and ethics: Issues in society, Volume 394 edited by Justin Healey.

Advertising standards and ethics: Issues in society, Volume 394 edited by Justin Healey.
Item Information
Shelf Location Collection Volume Ref. Branch Status Due Date Res.
659.111/ADV
 Society & Culture   Taree . Available .  
659.111/ADV
 HSC   Forster . Available .  
Reserve Title Catalogue Record 282115
. Catalogue Record 282115 ItemInfo Beginning of record . Catalogue Record 282115 ItemInfo Top of page .
Catalogue Information
Field name Details
ISBN 9781922084880
Shelf Location 659.111/ADV
Society & Culture
Title Advertising standards and ethics : Issues in society, Volume 394 / edited by Justin Healey.
Publication Details Thirroul, NSW.:
[2015] The Spinney Press,,
©2015.
Collation 60 pages : : colour illustrations ; ; 30 cm. ;
Series Issues in society 394
Bibliography Note Includes bibliographical references and index.
Abstract/Summary Annotation. Advertising in its various forms has a powerful impact on Australian society. It not only influences the public's consumer preferences; it also helps shape society's values. Advertising is self-regulated in Australia, however the industry is subject to a range of media codes and standards. What are these standards, and who do consumers complain to if they encounter inappropriate or unethical marketing practices on television, radio or in the growing digital media space? This book explores a range of ethical issues in advertising, such as false and misleading claims. The book also focuses on children's exposure to sports sponsorship, sexualised images, and the marketing of junk food, alcohol and gambling. What happens when advertisers' claims and products don't always align with prevailing community values and attitudes?
Subject Advertising -- Standards -- Australia
Advertising -- Moral and ethical aspects -- Australia
Other Author Healey, Justin
Alternate Title Issues in society, volume 394 : advertising standards and ethics
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Catalogue Information 282115 Beginning of record . Catalogue Information 282115 Top of page .
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